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Advertise on the Mike Valenti Show with Rico
Mike Valenti is a radio commentator based in Detroit, Michigan. He hosts The Mike Valenti Show with Rico weekday afternoons from 2 p.m. to 6 p.m. on WXYT-FM 97.1. Valenti, who continues to dominate the ratings during afternoon drive on 97.1 The Ticket with new co-host Rico Beard,
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In August, 2022, Entercom, a leading media and entertainment company and the unrivaled leader in sports radio, announced on-air veteran Rico Beard will join 97.1 The Ticket (WXYT-FM), Detroit’s only local sports talk station. Beard will be heard alongside Valenti on “The Mike Valenti Show with Rico,” weekdays from 2:00 p.m. to 6:00 ET, beginning August 3.
“Rico’s immeasurable experience covering all avenues of the Detroit sports scene has granted him a front row ticket to some of the biggest stages in sports,” said Debbie Kenyon, Senior Vice President and Market Manager, Entercom Detroit. “Rico has been on our wish list of talent to join our team for quite some time and we look forward to him joining Mike in offering a dynamic afternoon show for our listeners. We thank Sully for his contributions to the team and wish him all the best in his new endeavor.”
“I am extremely blessed and honored in becoming a host on ‘The Mike Valenti Show’ on 97.1 The Ticket,” said Beard. “I was flattered when Mike himself asked me to join his show. My job will be to bring in a new voice and opinions to a show that is already one of the best shows not only in Detroit but in the sports talk radio industry throughout the U.S.”
“I’ve wanted to work with Rico for several years now and it is simply fantastic the occasion has arrived,” said Valenti. “Adding Rico to our show represents a massive opportunity to not only stay at No. 1 but to evolve and become even stronger. I’m really proud of the show we created. Sullivan has meant a lot to this show, to the station and to me personally. I’m excited about his new opportunity and wish him all the success in the world.”
The number one sports broadcaster from the Motor City WXYT-FM – 97.1 The Ticket gives you direct access to your favorite teams. Want to know all about your Detroit Pistons, Detroit Lions, or Detroit Red Sox? Here’s your ticket! Get the latest buzz around deadline deals, draft updates and never miss an important game of the NFL, NBA, MLB, and NHL.
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Estimated national rates range from Monday to Friday. Local ad placements are also available here for the Mike Valenti with Rico on WXYT-FM, Detroit. Remnant rates and spot rates are determined by individual radio stations and the best part is that we don’t charge clients for placing media. Let us make those local advertising deals on your behalf. Our team is expert at getting the best rates possible. Local market spot rates and remnant rates are available for some offers. Each market is negotiated directly for best results.