How to Buy Radio Advertising | 888-449-2526
How to Buy Radio Advertising
Radio advertising is truly the best bang for your buck. As advertising trends have evolved over time, radio has remained one of the most effective ways to reach both new and existing customers. With a wide reach and immediate delivery, radio allows businesses to get their message in front of targeted, yet large audiences. Radio’s ability to adapt is why it’s timeless and continues to be the top reach medium, with 93 percent of Americans tuning in every day.
Today, traditional radio reaches over an estimated 230 million listeners each day, representing a majority of the nation. Radio reaches 92% of adults in the U.S. every week. At 41%, Radio garners more listening time from US adults than any other source.
Radio Advertising Facts:
The average cost of a 60-second radio advertisement ranges from $5 to $750 when measured by cost per point (CPP). Factors that impact radio advertising costs include size of audience, listener demographics, time of day, the market the ad runs in, whether the ad is sponsored or not, and ad length. As a rule, the more listeners a radio station has, the more customers it can reach, making your radio advertising costs higher. The cost of entry for AM/FM radio advertising is considerably less than other broadcast-type mediums.
Consistency is key. From the music, to the voice over, to the call-to-action – be consistent in your creative. You want your audience to know you are the advertisers even before the brand name is mentioned in the spot. Develop strong audio branding techniques.
Be singular in your focus. Each radio spot should convey one message. Having a clear and simple call-to-action goes hand-in-hand with having a singular focus with your messaging. Single message, single call-to-action.
Radio is the pulse of the community. People listen to the radio to find out what is happening now in their community such as special events, news, traffic updates, weather reports, sport and entertainment. Radio is influential. Studies show that radio content influences people because they feel they are hearing it from a “friend” and referrals are always the best type of sales opportunity. People choose to listen to the radio – they want to listen and be engaged and they listen on average to almost 15 hours of commercial radio each week.
Radio commercials can be created quickly without the production and delays of other media. Copy can be produced and revised at short notice. A radio advertising campaign can be up and running within a week. Radio is the medium of choice for 94% of people aged 35-49. 47% believe listening to commercials is a fair exchange for the free content they receive on radio. 46% of listeners considered purchasing something after hearing a commercial on the radio. By 2025, 18-34 year-olds will most likely spend more time listening to the radio than watching TV.
Seriously? YES! Call us today at 888-449-2526 to learn more about this exciting advertising opportunity.
Talk and News radio offers the large budget advertiser great exposure options as well as many small to medium local and regional shows for every other budget. your advertising message is sure to reach a great audience and can be tailored for your specific product or service.
Talk Radio Network, ESPN Radio, Premier Radio Networks, Genesis Communications Network, Salem Radio Network. Hosts change periodically.
Satellite Radio is on the scene with SiriusXM leading the way. Many of today’s biggest talk radio stars have shows on satellite radio. With listeners in the millions every day, you will be able to find your market on satellite radio.
Internet Radio is still making a huge impact for the small to medium budget advertiser. Many of today’s top radio personalities are using the internet radio platform for their shows. What this means for you, the advertiser, is an unique opportunity to advertise on these shows at a lower price point than the more traditional broadcast forms.